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Radio Drama is Back, But Not on Radio
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The Sports Podcast revolution: PodcastOne, sports radio and audio's future
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Posted by PodcastOne Sales Staff
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Prince Of Podcasting: Inside Norm Pattiz' Plan To Build The World's Top Podcast Network
Zack O'Malley Greenburg ,  FORBES STAFF, April 13, 2016

Hanging with the front-row celebs isn’t just a perk for Pattiz; it’s the business model of Courtside Entertainment, the Beverly Hills-based parent of his latest venture, PodcastOne. Just as he did with radio syndicator Westwood One, Pattiz believes he can turn his podcasting outfit into a national juggernaut–and revolutionize an industry whose commercial clout still lags its cultural footprint by a stunning margin. A 2014 report by ZenithOptimedia estimated industrywide

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Norm Pattiz's podcasting bet paying off
, USA TODAY 1:35 p.m. EDT September 24, 2015

BEVERLY HILLS, Calif. — After building his Westwood One radio syndication house into a $500 million powerhouse, Norm Pattiz moved on from radio.

Now, he’s turned his building skills to podcasting, where his PodcastOne company produces and distributes programming from the likes of former Los Angeles Laker Shaqueille O’Neal, comedian Adam Carolla, actor Alec Baldwin and former wrestling star Steve Austin. He has a roster of 200 shows and 100 million listens weekly to his fare.

Pattiz recently sold a 30% minority stake of his company to broadcasting veteran Hubbard Radio. Terms weren’t disclosed, but Pattiz has pegged the podcasting market as worth $50 million currently and has said PodcastOne is approaching 50% of the ad business for podcasting.

In a chat with USA TODAY at PodcastOne’s offices here, Pattiz talked about why he sees podcasting as

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LA Business Journal - Radio Turns Ear to On Demand

Radio Turns Ear to On Demand

MEDIA: Podcast One dials up dollars with rise in ads, audience.
By Sandro Monetti
Sunday, August 16, 2015

After making his name and fortune in radio as founder of broadcasting giant Westwood One, Norm Pattiz is now an evangelist for podcasts – and radio broadcasters are starting to convert.

Pattiz sold a 30 percent stake in his podcast hosting company Podcast One to Hubbard Radio earlier this month, just the latest example of an old-media company hopping aboard the new-media train – before they get run over by it.

The radio station owner in St. Paul, Minn., bought the stake for $12 million, according to a source close to the deal, valuing Beverly Hills’ Podcast One at $40 million. That deal came 10 days after another traditional media company, E.W. Scripps, bought Hollywood podcasting network Midroll Media for an undisclosed amount, rumored to be around $40 million.

Pattiz said

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Hubbard Radio Purchases 30% Stake in Podcast Industry Leader PodcastOne

Los Angeles – August 3, 2015 – PodcastOne, the nation’s largest advertiser-supported podcast network, and iconic broadcast company Hubbard Radio, have reached an equity agreement in which Hubbard Radio acquires 30% of the on-demand digital-audio leader, it was announced today by PodcastOne Chairman and CEO Norm Pattiz, and Hubbard Radio Chair and CEO Ginny Morris.

The agreement maintains PodcastOne and parent company Courtside Entertainment Group’s independent control of all operations, as the network continues to expand its collection of more than 200 top-rated programs, delivering more than 400 million monthly impressions for advertisers. The network features many of America’s most popular podcasts, including Adam Carolla, Shaquille O’Neal, Steve Austin, Dan Patrick, Chris Jericho, Penn Jillette, Nicole “Snooki” Polizzi, Shawn and Larry King,Read More
Fortune: 'Serial' Is Small. PodastOne Is Building A Podcasting Empire!

The podcasting network, home to Snooki and Adam Carolla, boasts 120 million monthly downloads.

Serial is the media story of 2014. The podcast series, which investigates a 15-year-old murder case, has averaged 3.1 million listeners each week. More notably, it’s become an Internet phenomenon, with dozens of articles, recaps, conspiracy theories, and parodies. Twitter is obsessed. Reddit is obsessed. There are discussion groups. There are tip jars. There are social media gaffes. It has captured the Internet’s fascination the same way that, before now, only a television show could. The success of Serial, combined with the launch of Gimlet Media, a podcasting startup (producing a podcast show about starting a podcast startup, no less), is enough for the media to declare we are in a podcasting renaissance.

Should the radio industry be scared? Not yet. Terrestrial radio still reaches 92% of Americans,

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Podcasting Is Ready For Its Close-up.

With podcasting a new frontier for radio, new ways to monetize the fledgling medium have emerged that go well beyond direct response ads read by hosts. Ad insertion has entered the ring, along with native advertising.

Targeting podcast ads based on behavioral data and demographics is becoming more prevalent. Using third party providers, CBS Radio, PodcastOne, audioBoom and other podcast players dynamically insert ads. CBS Radio stitches them into podcasts, whether the listener is streaming on demand or downloading the audio to their device. Here’s how it works: When there’s a call to the server for a specific podcast, it instantaneously sees what ads are available for that podcast or the demographic behavior purchased by the marketer. It then inserts the ads into the file before it’s downloaded or streamed.

“We made the audio on demand business very marketer-friendly,” says CBS Local Digital Media

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Friday At The Worldwide Radio Summit: Music, Talent, Digital, Social, Security

FRIDAY's agenda at the annual WORLDWIDE RADIO SUMMIT at the HOLLYWOOD ROOSEVELT HOTEL included looks at audio's new platforms, breaking artists and picking the hits, social media, international radio, air talent, and security.

It Can Happen To You

VALORIANT SAFETY Senior Consultant TOM HUGHES opened the day's proceedings with a talk about security, dealing with issues from getting through airport security to a station's vulnerability to attack, both physically and online. He warned that those who exercise freedom of speech "without limits" can expect "bad guys" to "exercise freedom of action," and advised stations to have an emergency plan and safety training, including escape plans. He pointed out that broadcasters are "valued, and soft, targets," because they can offer a route for publicity and because everyone knows where the stations are. HUGHES, who handles security for MIRANDA LAMBERT, also offered c

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Jacobs Media - Radio's Most Innovative
If you’ve never known otherwise, you may not even think about how much syndicated programming has changed the face of radio programming, personalities, and content delivery.  But in 1976, when Norm Pattizlaunched Westwood One, there weren’t satellite receivers at every station, let alone FTP sites for distributing content.  Syndicated programming wasn’t common like it is today and it surely wasn’t widely recognized as an effective advertising vehicle.  But over the course of his 35 years at Westwood One, Pattiz played a major role in changing the game by growing the popularity of syndicated programming among listeners, while upping its value for advertisers.  Today, it is a staple of the industry.

Now he is on the front lines again, championing another new method for delivering audio content to consumers:  podcasting.  With PodcastOne, Pattiz has created a place where a star-studded group of hosts create compelling content

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4 Minutes and 93 Seconds with Norm
Posted by PodcastOne Sales Staff
Celebrity Podcasts Fuel Second Act for Radio Mogul...
NMX14 Keynote: The Future of Podcasting
Posted by PodcastOne Sales Staff

Leo Laporte (Owner and Chief of moderates a discussion on the future of podcasting with Norman Pattiz (Founder of Westwood One and PodcastOne) and Noah Shanock (Founder of Stitcher) during the New Media Expo '14 keynote. The discussion centers on the trends and direction of traditional syndicated radio, on-demand audio and audio podcasting.

Brandi Glanville Unfiltered to Premiere on PodcastOne
Posted by PodcastOne Sales

Sassy star to dish with celebrity guests and talk about gossip, dating, sex, beauty, fashion and celebrities

LOS ANGELES, November 4, 2013 - 
Brandi Glanville, star of "The Real Housewives of Beverly Hills," debuts her podcast, Brandi Glanville Unfiltered, tomorrow on PodcastOne, the leader in audio on-demand programing and a division of Courtside Entertainment Group.  Glanville welcomes actress Jennifer Gimenez and television personality Dr. Will Kirby as her first guests.  In addition to interviewing star guests on the one-hour show, Glanville dishes about pop culture, fashion and celebrity gossip. New shows will air on a weekly basis.

"It’s great being the one who gets to ask the questions," said Glanville. "We're making the show entertaining, informative, fun and as spontaneous as possible, so you never know what someone is going to say next."

PodcastOne Chairman/CEO Norm Pattiz said, "Brandi is a natural, in every

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Dan Patrick Partners with PodcastOne
Posted by PodcastOne Sales Staff


Amir Forester, PodcastOne

Sharon Fish, for Dan Patrick

Dan Patrick Partners with PodcastOne


LOS ANGELES, October 17, 2013 -- Sportscaster Dan Patrick partners with PodcastOne, the leader in audio on-demand programing and a division of Courtside Entertainment Group.  Patrick's podcast is now available on demand via PodcastOne and is exclusively represented to national advertisers by PodcastOne Sales, the company's in-house rep firm.  With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to The Dan Patrick Show.  Sharing his perspective on pop culture and sports, Patrick also brings a dose of humor to his fans.

          "Nobody does sports talk better than Dan Patrick," says PodcastOne Chairman/CEO Norm Pattiz.  "Nobody does on demand audio better than we do. So

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PodcastOne Teams Up with Abacast and Hits Target
Posted by Launchpad Digtial Media


Amir Forester, PodcastOne

Jim Kott, Abacast, Inc.

PodcastOne Teams Up with Abacast and Hits Target    

LOS ANGELES, August 15, 2013 -- As PodcastOne, the leader in audio on-demand programming, continues to expand its offerings, it also refines its message delivery system by partnering with Abacast, a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. With the Abacast Clarity® Digital Radio System, PodcastOne, a division of Courtside Entertainment Group, will provide its clients targeted, relevant ad insertion, campaign management, audience metrics and delivery for live and on-demand digital audio programming. PodcastOne clients can place customized commercials in specific markets thereby geo-targeting listeners and even listener devices.

Courtside Entertainment

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The Steve Austin Show Podcast Debut
Posted by Launchpad Digtial Media

BEVERLY HILLS, CA – April 4, 2013 –, the premier destination for great podcasts, and Steve Austin and have joined forces to bring Steve’s Broken Skull Ranch lifestyle to the digital world with the launch of The Steve Austin Show on Friday, April 5, 2013. Each week Austin will shake things up by sharing his thoughts on everything from current events, to his career as one of the greatest wrestlers of all time, to his life at the Broken Skull Ranch, the toughest ranch in Texas. Austin will also give his listeners the chance to participate and interact with him via Twitter and Facebook.

Launchpad Digital Media/ Chairman Norm Pattiz said, "Steve Austin is a sports legend and big screen action hero to millions around the world. We are proud to help Steve connect with his loyal fans everywhere and give advertisers the opportunity to align with the iconic brand he embodies.”

“I’m pumped to launch The Steve

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'Adam & Dr. Drew' Podcast Hits No. 1 on iTunes
Posted by PodcastOne Sales Staff

Some reunions really do go the distance.

The reteaming of former Loveline radio partners Adam Carolla and Dr. Drew Pinsky, The Adam & Dr. Drew Show podcast, has hit No. 1 on iTunes after launching in December. The pair also plan to hit the road with the Adam and Dr. Drew Live Reunion Tour, with the first date slated for March 29 in Las Vegas.

On the new podcast, the pair dole out advice to callers asking about sex, drugs, personal health, relationships and other hot topics.

Carolla and Pinsky famously worked together on the syndicated call-in radio show Loveline from 1995-2005. Carolla went on to become a juggernaut in the comedy podcasting world, with The Adam Carolla Show being honored as the Guinness Book of World Records' most downloaded podcast ever. Pinsky continues to host Loveline as well as HLN’s Dr. Drew on Call.

Currently, 22 episodes of The Adam & Dr. Drew Show are available for download at

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